RedBus.In sells bus-tickets for the Indian market online. They've reportedly grown by 100% in the last year and they're selling 2,000 bus tickets a day at Rs. 500 ($10) per bus ticket average. They've done several things correctly including:
1. Identified a fast growth market niche inside a main market (travel) and invented the niche category of selling bus tickets online.
2. Named the business right.
3. Moved fast in terms of raising capital and scaling operations in order to remain ahead of the competition.
4. Created new revenue streams including being the vendor for other sites selling complementary services (such as airline tickets and hotel rooms.)
5. Added additional differentiating innovations such as allowing users to comment on their bus-ride experiences.
Amazing positioning + Fantastic focus + Some Luck + A Little Capital = A Star Business
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