Do you know what the biggest cost is for a start-up?
- Is it salaries?
- Is it marketing?
- Is it operations?
Actually, it's providing stuff that nobody wants. Such as features that are unnecessary or provide very little, incremental value. Or even worse, coming up with a product from scratch that users and customers are apathetic towards. The video below by Eric Ries (any connection to Al Ries) talks about this and many other ideas connect to the lean start-up.
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