This is one of the best business ideas that I've ever come across in so many months. It's called PawPawMail. Sure, the name is not too great but the idea is fantastic. It's like the founders sat down with the "Star Principle" book and followed instructions to the letter before founding this business. They've done several things right:
1. Their tag line ("Email for Seniors") has a clear audience in mind.
2. The seniors market for technology is definitely a niche that's growing faster than 10% p.a.
3. Their product does something the main market does not do - It provides extreme simplicity to seniors who may be technologically challenged and arthritic.
4. The product does not do many of the things that main market leading products do (PawPaw mail has just 5 or 6 functions ... compared to hundreds of functions found in Outlook / Thunderbird / Gmail)
5. They exhibit profitable variation - They charge $5 per month per user ($60 per user per year!!)
6. The niche name is clear - email for seniors
7. The brand name is not too strong ... but this may not be too much of an issue.
If I were a VC, I would be in their office right now, persuading them to take my money :)
The only thing they probably lack is a strong CTO type person. This is very evident from their website in little things that you will see (such as the logo not leading to the home page, the way their Flex application loads etc.)
But all in all, it's a venture with great potential if executed properly!
Good luck to the founders!
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