Gaming on Facebook is a very fast growing category. There are a few companies that are playing in this area including Playfish and Slashkey. But the leader in the space (by revenues and by number of users) is a company called - Zynga. The interesting thing is that the company makes money when games pay real money to buy virtual goods (like virtual tractors, livestock, guns etc.)! Their revenues are said to be about $100 Million.
Their target market is non-hardcore gamers such as housewives who are looking for a relatively passive game to play. So they've taken a market (gaming market) and divided into a new way (passive, social, and requiring short bursts of time-involvement) and become the market leaders!
Zynga is also a 'positive black-swan' business. What this means is that it can fail with many games but as long as a few games succeed in a big way, investors will get a massive return on investment.
Way to go Zynga!
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