Mixr - An Example of a Well Positioned, Differentiated, Focused and Clear Business

Mixr is an example of a well positioned, differentiated, focused and clear tag line. It is clearly targetted towards DJ's. It describes itself thus:

"It's a DJ Mixing application for the iPad. We hope for mixr to become the first ever professional DJ application for iPad. With Mixr, causal mixing and professional mixing merge to become a new form of mixng your music. Features core functionality, cross-fading, equalizing, cue, drag & drop tracks, and full effects such as delays and auto filter. Mixr gives you a DJ experience unlike anything you've ever touched before."



Is the business a star business? Let's see:

1. It's creating a new category in a market that is likely to grow at faster than 10% per annum.

2. It's the market leader in that category.

So yes. I think it's a star business.