Cupidtino.com describes itself as the first (and only) "Mac-inspired" dating site for Apple fans. I believe that this is a fantastic star business for the following reasons:
1. Name - is a made-up noun (a play on Cupertino where Apple is headquartered), indicative of what the site does and is not a generic word.
2. Tag line - anytime a tag-line has the words "first", "only" or "biggest", I get excited. This means that it's creating a whole new category. In particular, this venture has taken the massive dating market and re-segmented it in a whole new way!
3. Real business model - Unlike many other dot-com ventures, this venture has a real business model that charges $4.79 per month. Further, Apple users are generally comfortable about making purchases of digital goods (iTunes; iPhone Apps)
4. Newsworthiness - The potential to get into mainstream news is very high. Apple itself is a highly newsworthy company. And this company leverages on the Apple brand.
5. High engagement levels - Apple fans are rabid about their love for their gadgets. Users are likely to spend hours interacting with others on the site.
6. Opportunity to differentiate even more over time - The site can deepen differentiation by introducing Apple specific dating features.
7. Market growth rate - Apple is growing at more than 10% ... so a site built on top of the Apple brand is also likely to grow at more than 10% per annum.
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