Zuora - a Star Business

Zuora is a star business. They are a leader in subscription billing and payment solutions. According to their website, "Just as Amazon makes it easy to become an online retailer, Google makes it easy for anyone to advertise online, and PayPal makes it easy to accept online payments, Zuora makes it easy for any company to build, manage, and grow a subscription business."

Here's why:

• Name - is quite unique and is not a generic name
  
• Positioning and Market - They've taken a large market (online payment processing) and cut that market in a new way (subscription billing) and are claiming leadership of that niche. The subscription market is definitely growing at more than 10% a year.
• Capital - They've raised a huge amount of capital from well-connected and experienced individuals and institutions (Benchmark and Marc Benioff.)

Good luck to Zuora!