Many successful star businesses are successful because they allow users to express themselves. Examples:
- Powerpoint, Word, Excel
- Websites
- YouTube
- Flickr
- Pinterest (recently discovered ... has star business potential.)
- Camibands (not an Internet business ... nor even a guaranteed star business but definitely an engine of self-expression!)
So think about how to enable self-expression among your customers and which parts of your business have the opportunity to become engines of self-expression.
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